Our design process
The Design Squiggle shows how our design process goes: messy & exploratory in the beginning, focused towards the end.

The Squiggle of the Design Process by Damian Newman
1
Gain insights and map opportunities. The first part of the process brings with it a lot of uncertainty. It is not possible to tell in advance where the process will take us exactly and what the outcome will be.
2
Insights are shaped into a vision of the future. Inspiration, exploration & experimentation are key activities in this phase. Ultimately one or more concepts are developed.
3
Once a viable concept has been selected, it is further detailed, tested and refined until a design arises that can be manufactured at scale. It is then that focus & structure take over and we proceed in nearly a straight line towards realization.
Our services
We are a small team with ambitious ideas. It is in the execution where good ideas have a chance to become something great. We are at our best when we are responsible for the process from head to tail.
– Design Research & Strategy
– Concept Development
– Product Design
– Mechanical Engineering
– Prototype Building
– Creation of Imagery
– Design For Manufacturing
What can we do for your organization? Let’s find out. Get in touch via our contact page